When we talk about marketing a business using SEO
methodologies, we often tend to think that it would make the marketing process
faster by many folds. Remember, silver bullets do not exist. Hence, SEO is
certainly not silver bullet that you will fire and see desired things happening
like a magic.
For a successful chiropractic SEO, you need to be patient
along with being technically and skillfully correct. While many SEOs try to use
shortcuts either due to laziness or eagerness to see quicker results, it is
certain that such techniques end up giving nothing but defamation to the
website among major updated search engines of today’s world.
Having said that, most of the ‘experts’ tend to propagate
that having unique content is the way gain better ranking. If we see their
opinion from theoretical perspective, they might be true but uniqueness of
content isn’t the boosting factor in the way we often think of.
So what’s the role
that unique content plays?
You, as a business owner, can look into the market and it
wouldn’t be difficult for you to figure out that unless you are the only
supplier of a product or service, you are going to face serious kind of
competition. And, it is also the fact that you along with every other thrive to
get a place among top positions on page one.
Uniqueness of content is very important but there are
several ways you can write unique content. Suppose you sell a specific product
or service. There would be several other competitor who sell the product or
service that belongs to your category. All websites would have unique content
but all sell the same particular type of product. Often, the format of websites
remains the common entity; i.e. way of inserting information in different pages.
In other words, all websites technically possess the same content.
There was a time when citations used to give major boost to
local websites. However, having citation has become an essentiality rather than
a boosting factor. It’s now more like a bucket that you need to pull water from
the well. Without it, you are not going to get the water at all.
When we tend to make only the content unique, we actually
try to escape the effort of providing uniqueness in information that searchers
usually look for. For example, instead of swapping words while including names
of city and state, you can actually give some detailed information about
locality and prospect of shopping for the type of product you sell in that
locality. That would make your business look more authentic and unique.
Provide unique local
information, not the content
Start with providing some unique information about your
locality. Try to interview local figures. Give updated local news through your
web pages. Remember, it’s not the blog only that you can use to provide all
this information. Also make use of your main website pages where appropriate.
It is worth remembering here that creating the type of
content that we talk about is hugely concerned with getting involved with the
local community and doing some informal reporting stuff rather sitting on a
chair in front of the computer screen.
